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本文节选自《Look Again 万维钢》电子版:
health(suchas“Caffeineconsumptionreducesbonegrowthinkids”),andmore.Halfthestatementswereshowntwiceandhalfonlyonce.Asyouwouldbynowexpecbthevolunteersweremorejikelytobelievethestatementsthatwereshowntwicethanthoseshownonlyonce(the训usorytrutheftectatwork).ThenVajlentinaaskedthevolunteerswhichstatementstheywouldliketoshareonaTwitteraccount.Loandbehold,theParticipantsweremorejikelytowanttoSharethosestatementstheyobservedtwicethanthosetheyobservedonlyonce.ValentinawonderedwhetherrepeatedStatementsweremoreoftensharedbecauseherParticipantsbelievedthemtobetrue.TIoanswerthisquestion,sheconductedaStatisticalanalysis(knownas7zeidztzo710delz125).TheanalysisWasconsistentwithherhunchthatrepeatedheadlinesw记indeedbesharedmoreoftenbecausePeoplebelievethemtobetrue.Thissuggeststhatmostpeoplearenottryingtomisleadanyone,Jothecontrarymostprefertoshareinformationtheypelzeoveisaccurate.Theproblemissimplythatrepetitionleadspeopletobemistakenaboutwhatistrue.ThisProblemisnotatallnew.Itisamodernmanifestationofanoldpredicament.ATRUTHBIASInthefallof1934,salesofChesterfteldcigarettesdeclinedsharplyduetogrowinghealthconcerns.Itwasnotthefearofjungcancerthatdrovepeopleawayfromthebrand.ITherelationshipbetweensmokingandcancerwasnotevenSuspecte
《Look Again 万维钢》pdf 百度
duntilthe1940Ss.PeoplestoppedbuyingChesterfteldsbecause由eywerescaredof.…leprosy孔Leprosyisaninfectiousdiseasethatcauseslargedisfiguringskinsoresandextensivenervedamagetothelimbs.Itisbothrareandtreatabletodaybutitwasagraveconcerninthe1930s.Whywouldpeople由inkthatsmokingChesterfieldcigarettescausesjeprosy?WelarumorcirculatedthataleperwasworkingintheChesterfieldfactoryinRichmond,Virginia.AccordingtothestorywanyonewhosmokedChesterfieldswasatriskofcatchingtheterribledisease.Despitethelackofcellphones,emails,andsocialmedia,thetalespreadacrossthecounttryjikewildfire.Theresult?Peopleturnedtootherbrands.ThemakersofChesterfteldtriedtoftghttherumorwithalltheirmight.TheyranadsShowingtheirSparkling-cleanmachinesatwotk.TIheyconvincedthetrustedmayorofRichmondtoissueano全cialstatement:“ITheChesterfieldfactoryhadbeenexaminedandnoleperwasfound.”Alas,theattemptswerefruitless.9alescontinuedtoplummetanddidnotbouncebackforawholedecade.Nooneknowsexactlyhowtherumorstarted,butthemakersofChesterfieldsuspectedtheircompetitorsmadeituptogainashareofChesterfteldsmarket.InmanywaystheChesterfieldstoryisaclassiccaseofmisinformationescalation.Therumorevokedbothcuriosityandfear,whichcausedPeopletoPayattentionandsharetheinformationwithothers.Rep
Look Again 【再看一眼】 微盘 txt
etitionthenincreasedPeople'sbeliefintherumor(PartiallybecauseeaseofProcessingincreased),whichincreasedthelikelihoodthatitwouldbesharedfurther.Peoplebejlievedtheleperstoryforanotherreason,,onwhichwehaveyettotouch:“thetruthbias.242Thetruthbiasisthebasichumantendencytobelievewhatwearetold.Wetendtoassumethatothersaretellingthetruthbecausetheyusuallyare.Suppose,forexample,thatyouareinanewtownandyouaskstrangersfordirections.Itwillprobablynotcrossyourmindthattheyaretryingtogetyoulost.Ingeneral,trustingothersisnecessaryforafunctioningSociety.ItwouldbeimpossibletoliveinaworldinwhicheveryoneassUumeseveryoneelseisjying.Butthetruthbiascangetusinrealtrouble,asevidencedbythebillionsofdollarslosteveryyeartoPhishingscamsandotherincidentsoffraud.Again,it'Snotonjlythetechiliterate,theelderlyorteenagerswhofallforthetruthbiasandthereforeforscams.ManySavvybusinesspeople,andsophisticatedpeopleofallotherkinds,havebeenvictims,Considerthewell-publicizedcaseofAnnaSorokin,whoPretendedtobeawealthyGermanheiressandwhodefraudedmajorNewYorkinvestors,banks,andhotelsforlargesumsofmoney.OfconsideracaseinwhichNer7O7zB77zzzeybestsellingauthorswerescammedintoemailingtheirsoon-to-be-publishedmanuscriptstoamanpretendingtobetheireditorsassistant.
Look Again 万维钢txt
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