Look Again 【再看一眼】txt网盘(Look Again 万维钢 mobi)

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本文节选自《Look Again 万维钢》电子版：

lessneuralresponse),youaremorejikelytoacceptitastrue.Efortlessmeansthereisno“surprisesignal.”Youdon'tstoptoponder;youjustaccept.Wedon'tevenneedtorepeattheexactSamestatementforthisenergy-savingtohappen.Forexample，becausewehavetoldyoumanytimesnowthat“ashrimp'sheartisinitshead,”youwillbemorelikelytoacceptthat“ashrimp'sheartisinitsheadanditsbrainisinitsrectum.”Asyouheardthefirsthalfofthesentencebefore("ashrimp'sheartisinitshead”),fewerresourcesareneededtoProcessthewholesentence(ashrimp'sheartisinitsheadanditsbrainisinitsrectum”)，IheinformationasawholebecomeseasiertoProcess，whichtriggersasenseoffamiliaritywhichtranslatestobelief.(Iosettherecordstraight:Shrimpdohavetheirheartandothercriticalorgans,，Suchastheirstomach,intheirhead.ThisisbecausetheirheadhasaProtectiveshellthatisstrongerthantherestoftheirbody.Theirbrain,however，isnotintheirrectumiittooisintheirhead.)Repeatingstatementsagainandagainisonewaytomakeinformationeasiertoprocess(whichcorrespondstolessinthewayofneuralresponsetotheinformation),butitsnottheonlyway.Forexample,whichofthefollowingtwostatementsdoyouthinkistrue?(iPlayingclassicalmusictounbornbabiesincreasestheirIQ(i动Eatingpeanutswhenpregnantincreasesthechancesthebabyw训beallergicto由em.玉youarejikemostpeople,youw刘bemorelikel

Look Again 【再看一眼】 pdf

ytobelievethatthefirststatementistrue.(Infacbneitheristrue.)BecausethefirststatementisPrintedinaslightlylargerfontthanthesecond,itiseasiertoprocess.Informationthatiseasiertoprocess一perhapsbecauseitisPrintedinsalientcolorssuchasredorineasy-to-teadfonts一ismorejikelytobebelieved.了2Youassociatetheeasewithwhichinformationisprocessedwithitstruthfulness.(Easier,truthier!)Weusethewordaroczateforareason:youdon'treallyzzzapthatinformationismorelikelytobetrue让itiseasiertoprocess.Itsamatterofassociation.Wetendautomaticallytobejlieveinformationmore让itcanbeeasilyprocessed.Itfollowsthat计youarePresentinginformationatwotkoronsocialmedia，anditisinasmallfontorapoorlycontrastingcolor，peoplearelesslikelytobelieveit.And让thestatementsoundscompletelynew,peoplearegoingtobeevenmoreskeptical.IohelpPeopletrustyourrecommendations,makecontenteasytoprocess.Makeitvisuallyeasier(addpictures,Usebigfonts,highcontrast)andconceptuallyeasier(tietheideatoconceptsthatarefamiliar,Primepeopleforwhatyouareabouttosayrepeat).AvoidmakingpeopleskepticalofyourworkSimplybecausetheyftndithardtoprocess.REPEAT,BELIEVE,SPREADKnowledgeoftheilusorytrutheftectcanhelpyoucommunicateandsharecriticalinformationwithothers.Ihisisallwellandgood让youareSharingaccurateinformation.Butmanypeople,

的格局Look Again 万维钢态度三本书pdf

includingpoliticiansandmarketers，makeapointofrepeatingfalseorunsubstantiatedclaims.Forexample,manyadsrepeatShakyclaimsaboutaproduct(wearablestickersmadefromSpace-suitmaterialpromotehealing”),asthiscancausepotentialbuyerstobelieveitmerelybyvirtueofrepetition,orPerhapstothinktheyheardtheclaimfromareliableSOUrcebefore,thusincreasingSales.Orpoliticiansmayrepeatabaselessclaimwithanunderstandingthat计theysayitoftenenough,peoplew记starttothinkthatitistrue.EvenAdolfHitlergraspedthisconcept.In4dezzzKa71U2zhewrote，“SlogansshouldbePersistentlyrepeateduntiltheverylastindividualhascometograsptheidea.>16Toprotectthemarketplace,regujlatorsenforcebansondeceptiveadvertising，but由eyhaveyettocatchupwiththeimpactofrepetition.Afalsestatementshouldbepunishedmoreseverely让itisfrequentlyrepeated.Orconsidersocialmedia.ThosewhorunMeta,X,YouIube,andthelikehaveyettocometotermswiththePotentiallydestructivePowerofrepetition.MighttheProblembenotonlythatencounteringapostrepeatedlyincreasesthebeliefinitsaccUracyviahabituation,，butalsothatitincreasesthelikelihoodthatitwillbefurthershared?TIostudythisquestionJaliconductedanexperiment.七Taliscollaboratoronthisexperiment一ValentinaVellani一showedafewhundredparticipantsalistofsixtyStatementsaboutgeography,science,history，

Look Again 【再看一眼】版txt

综上：Look Again 万维钢 mobi值得推荐阅读。