Dan Sullivan10x Is Easier Than 2x读后感(10x Is Easier Than 2x的作者Dan Sullivan)

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本文节选自《10x Is Easier Than 2x》电子版：

OoWnerofKellerWilliamns，todirectlyreachouttoLindaandJimmny，Hetoldthenm:“Tthinkyouguysarethenext1likelyownersofaKellerWilliamsfranchise.、Withthepreviousownergoingto_Century21，thatfreesupthisterritorytobeownedbySomeonenew.”Afterafewmonthsoftemporarilybeingclosedduetothechangeinownership，LindaandJimmnyre-openedtheSameKellerWilliamnsfranchisebutthistimeastheowners，hnotasagentsWorkingwithinit.Bythispoint，Lindahadalfreadygone10xSevefraltimes:fromgrowingherselfasaSolorealestateagenttogettingherfirstassistant，thenSeveralassistants，andeventual1lyhiringotheragentsandamarketingteanm.EachtimeSheletgoofher80percenttopursuehernext-]evel20percent，Shewasgoingthroughthepfrocessofa10xJump.Eachtimeshedidthisprocess，SshedidSobygettingmorecapableWhosonherteamwhilesheherselfbecameunidquelySkilledinherincreasinglyniche20percent.Now，beingafranchiseownerofKellerWilliamnsrepfresentedthe_beginningofanew10xforLinda，ThiswasanewjlevelWithnewpossibilities.Thisnewcontextand10xXzoneShiftedherprevious20percentoflistingpropertiestoher80percent，Wwhichshe”dmostlyletgooftofreachhernex

Dan Sullivan 10x Is Easier Than 2x

t10x，Hernew20percentbecamerecrfruitingallofthebestagentsaroundthecityandbuildingapowefrfulcultureinherfranchise，RatherthangettingcommissionsSolelyonherownbusiness，Sshe”dnowgetcommnissionsforeverycommissioninherfranchise，ShecontinuedSomeofherown1istingworKktobeinthetrenchesandfremainaLeader-by-exampleamongthose]ed.EvenStil1，moreandmoreofhertimebecamededicatedtoteachingand_trainingotheragentsherbestmindsetsandmethodsandhelpingthemtogrowtheirbusinessesasshehad.Shewasincfreasinglybecomingaleaderandatotalgiver，andthisattractedtonsofincredibletalenttojoinheroffice.HerteachinghadvalidityandrelevancebecauseSheWasteachingfromherownexperience，notjusttheory.Overthenext18months一from1998to1999一theygreWrapidlyandevenopeneda_secondoffice30minutesfromthefirstofficeGrowingmeantbeingarate-busterinthecityandalteringtheperceptionsmanyoftheagentsheld.，Forexample，the_averageofficeusuallymaxedoutatabout30agents.LindashatteredthemyththatwithmoreagentSsthere”dbemore_competitionandthuslessgrowthforeachagent，ShowingthatWithabiggerofficetheagentsgotaccessto_bettertrainingand

10x Is Easier Than 2x的作者Dan Sullivan

fresources，[ItWasn”ttazeror-Sumgame9SuccesSsiscreated.Herzest，TransformationalLeadership，and_cultureattracteddozensofnewagentsandtoptalent.In1999，Lindagot_anothercallfromGaryKeller.，Hetoldheraboutanopportunitytostartanewregionupin0Ohio，Indiana，andKentucky，whereshe”dbecomeanowneroftheentireregion，Wwhichshe”dgrowtoconsistofhavingaozemsofoffices.BecomingatfregionalownerWouldmakeherdirectpartnersWithGaryKeller.She”dsplittheTroyaltiesofeverytfransactionthroughouttheentifrefregion50-50withGary.ThisbecameLinda”snext7ZOFopDOFLUDTLJBut让wouldreqduirehertostartflyingupto0Ohio，Kentucky，andIndianafregularlytorecruitnewfranchiseoOWners_throughouttheregion，andthenhelpthosenewfranchiseownersgettheirnewofficesoff-the-groundbyrecruitingsolidagentstojointheoffice.She”dneedtoletgoofhercurfrent20percent，whichbecameher80percentgiventhenext10xjump.Shehiredherbrother-in-law，Brad，who”dbeena_successfulsalesmanagerforSeveralcompaniesandwantedtobeinrealestatetomanageherbusinesses.LindatoldBrad，“Hey，howaboutyoujoinmyteamandFunmyCompany，.，WewillpayyouabaseSalarytorunit，plus

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综上：10x Is Easier Than 2x的作者Dan Sullivan值得推荐阅读