9个谎言(九个工作谎言 mobi)

领500g书库，关注公众号:程叫兽的宝藏 (长按可复制！)

热门下载区==>点此链接进入<<<

本文节选自《9个谎言》

franchiseecanbringtotl〕eagreement，andthefranchiseeassessesthefranchisorbasedonhowpowerfulandattractivethebrandis.Thegoalofthefranchisoristosecurelotsofcapital;thegoalofthefranchiseetosecureasmanylocationsaspossible.So，forexample，ArcosDoradosHoldingsInc.，McDonald，slargestfranchisee，hasover$4.5billioninsalesfrornovertwothousandlocations.TheChick-fil-Afranchiseagreementdoesnotworkthisway.AsaChick-fil-Afranchiseeyoucannotowntwothousandlocations，nomatterhowmuchcapitalyouhave.Instead，youareallowedtoownone.吏YoucanthrowasmuchmoneyatChick-fil-Aasyoulike，anditwon，tbeswayedintogivingyouanymorelocations:thefranchiseagreement，unchangedsinceCathydeviseditinthemid-1950s，forbidsit.Atitsfounding，Cathydecidedthatthemissionofhiscompanywaslesstosellchickenthanitwastobuildleadersinlocalcommunities.Someofusmightscoffattl〕is，butCathystayedtruetoit，anddevisedhisfranchiseagreementaccordingly.Hereasonedthatifhewastogrowlocalleaders，hewouldhavetoensurethateachpersonhebroughtonasafranchiseehadagoodreasontostayclosetotheirlocalcommunity.Thebestwaytodothat，hethought，wastokeeptheseleadersintheirstores，andthebestwaytoensurethat，inturn，wastoallowthemonlyone.Ifyouhaveonlyone，hefigured，tl〕enyou\\^/illbeinthisstoreallthetime，stayingclosetoyourguestsandclosetoyourteammembers，knoM/ingintimatelytheconcernsofeach一whatthecommunityisinterestedinandwhatit，sworriedabout.Andovertimeyou\\^/illrespondtotheseneedsandtakeaction，andtl1eretore，overtimeyouMallgrowasacommunityleader.Guidedbythepurityofhisvision，hecraftedthiseXtraordinaryfranchiseagreementandthenselectedhistranchisees(orOperators，astheyareknowninthecompany)，notonthesizeoftheircapitalbutontl1eircommitmenttotheircommunity.Andincaseyou，rethinkingtoyourselfthatwhilethismakesforanicestory(thesortoffoundingmytl1we，reallusedtohearing)，itcan，tpossiblybetrueintheseconddecadeofthetwenty-firstcentury，thenyoushouldknowthattothisday，youneedzerocapitaltobecomeanoperator，andyetsuchisthecare\\(/ithw

工作的九个谎言pdf

hichChick-fil-Aselectstl1esefuturecommunityleadersthatitishardertobecomeonethanitistogetintoHarvard.(〕vertheyears，Chick-til-Ahasdoubtlessscaredawaycountlessbillionsofdollarsofcapitalthatcouldhavebeenpressedintoservicetogrowitsbrand，butwhatithasgainedinsteadaretensofthousandsofpeoplewhohaveembracedCathy，smeaning.Theselocalleadersaretheheroesoftheorganization.Everyyear，thecompanygathersthemalltogetherataneventcalledSeminar，whereoneofthehighlightsisamagazine-wortl1yspreadofphotosandstoriesandtestimonials，allincelebrationoftheuniquecontributionthateachoperatorhasmadeinhisorhercommunity.AteachSeminartheverybestOperatorsarebroughtuponstage，one-by-one，tohavetheirstorytold.NoneofthisistosaythatMarkZuckerberg，SherylSandberg，orTruettCathyareeXemplarsofperfection一tl〕eyaren，t，andwedon，timagineanyofthemwouldhaveclaimedtobe.Butifyouwanttocreatealignmentinyourteam，oryourcompany，tl1enyoucanlearntrornthewayinwhicheachofthemdeliberately，relentlessly，precisely，andpervasivelycascadedmeaning.Tobespecific，herearethethreeleverstheyusedtosuchgreateffect.Thefirstisexpressedvalues:whatyouM/riteonthewalls.wedon，tmeanthatyoushouldliterallyM兀iteoutyour“values”ManyleadersandmanycompaniessetaboutdoingthisandMnndupwithalistofgenericvaluessuchasintegrity/，innovation，or，Godforbid，teamwork一whichareaboutasmeaningfulasMuzak一andthenwonderwhythewholeexercisedoesn，tseemtohavemademuchdifference.Instead，applysomeCreativitytohowyouwanttobringyourmeaningtolifeforyourpeople.Don，ttellthemwhatyouvalue，showthem.whatdoyouactuallywantthemtoseeandtobumpintoatwork?Facebook，sSunMicrosystemslogos，itsloveofposters，andthe“HackerCompany”signageareallvividexamplesofthis.whatareyourexpressedvalues?whathaveyouwrittenonyourwalls?whatdoyourpeopleencounterwhentheywalkinthroughthedoor.whatdotheyseewhentheyturntodieleft?Andwhatdothosethingstellthemaboutwhoyouare?Asecondwaytocascademeaningisthroughrituals.Facebookhastheirfamousbimonthlyhack-a-thon;Chick-fil-A

九个工作谎言读后感

stopsworkonSundaysSamwalton，founderofwalmartandSam，sClub，hadaritualhepracticedeverysingleFridayuntilheWasphysicallyunabletodoitanymore:hewouldpickastore，movediemerchandisearoundonaparticularend-capdisplay，andcomebackonSaturdaytoseewhathadsold.ItWashisownversionofQMI，orquickmarketintelligence，andwhatitsignaled，tohisemployees，washisdeepbeliefthatnoone，noteventheboss，knowsthebrainofthecustomerbetterthanthecustomer.Youalreadyhaverituals，whethertheyareconsciousorunconscious，andtheserituals一thethingsyoudorepeatedly一communicatetoyourpeoplewhatismeaningfultoyou.Ifwefollowedyouaroundforaweek，we，dseethem.Let，ssayyouhaveameeting:whattimedoyoushowup?Areyoufiveminutesearly，orfiveminuteslate?whatareyouwearing?DoyoucatchupMnthyourteammembersaboutdieirpersonallivesordoyoulaunchrightintobusiness?whotalksfirst?Doyouallowyourteammemberstospeak，ordoyoucutthemoff?Doesthemeetinggolong?Doyouholdpeoplebacktofinishthingsup?Theseareallaspectsofyourrituals，andwe，yourteam，seethem，makesenseofthem，anddrawourconclusions一whetheryouwantustoornot.Thequestion，then，isn，twhetheryouhaveritualsornot.Thequestioniswhetherornotyouaredeliberateaboutwhatyourritualscommunicate.Toseethepowerofaritualtovividlycommunicatealeader，smeaning，juxtaposeFacebook，sritualsMnthSteveJobs，s.Attheendofeveryweek，eitherZuckerbergorSandberggoestoFacebook，slargestcafeteriaandholdsanall-handsmeetingduringwhichanyemployeecanaskanyquestionthatheorshewantsto，andthetwotopleaderscommittoansweringeachquestionasbesttheycan.ThepurposeofthesemeetingsiscontainednotsomuchintheactualsubstanceoftheanswersasitisinthereinforcementdiatFacebookvaluestransparencyandopennesssomuchdiattheyMnlldedicateasignificantchunkoftopleaders，timetoiteachweek.Jobs，bycontrast，valuedaestheticbeautyfarhigherdianopenness，andsohisall-handsmeetings，whichheheldeverythreemonthsorso，andwhichtherestoftheworldmistookforproductlaunches，lookedverydifferent.Ateach“launch”hewoulddescribeinprecisedetailthe

关于工作的九个谎言

综上：九个工作谎言 mobi值得推荐阅读